Education In the US Prison System Essay Example | Topics and Well Written Essays - 1500 words

Education In the US Prison System - Essay Example This subject matter is what will be discussed in the following. Since 1980, America's prison population has "more than tripled" (Patel and McMurray, n.d.). Out of this abundant figure, 19% of adult inmates are illiterate; while the United States' national adult illiteracy stands at a comparatively mere 4%. Stemming from this figure are the rates of recidivism in the United States, which are also at a particular high - 41% to 71% of prisoners who are released into the community end up back in prison only a short time after their acquittal. This can quickly be assessed as the obvious impact of expecting unskilled, undereducated, and often improperly socialized persons to be released into the community and make it on their own. In a world where high education is required for practically anything and everything, the thought of having high expectations for a person being thrown back into the world from a life of solitaire and no education in prison seems highly impractical. Although at one time rehabilitation was a critical goal of the prison system, funding for most educational and rehabilitative programs "has been severed, prioritizing punishment and profit over people." ("PARC", n.d.). The real mission of the prison system now seems to be that of total containment, rather than assistance. Recent studies have shown an increasing need for special skills for America's workforce for the future. "Inmates, who traditionally do not have good workplace skills, can benefit from education provided during incarceration." (Yeonopolus, n.d.). There are numerous innovative programs for inmates available in prisons across America, some of which are even enforced with penalties if persons decide to resist. In certain prisons, prisoners are being compelled to attend school for specified periods, and those who refuse to comply may be denied parole hearings or "be prevented from participating in alternative forms of 'treatment' until they comply." (Davidson, 1995). The educators who teach in the prison system understand they the persons they are educating require more than just educational skills, they also lack the knowledge of proper personal skills, such as making decisions, working with others, using resources appropriately, and so on. It is this understanding that has, and seemingl y will continue to, keep prisoners from reentering the prison system after their release. There are two basic types of correctional education programs - vocational training, which focuses on the learning of skills that are related to the workplace, and literacy development, which is used to heighten a persons reading and mathematical skills. Each state has a separate list of educational programs offered to inmate; Colorado for example, employs the Correctional Education Program, which strives to provide inmates with skills which will be transferable and useful to them once they leave the penal system by: ensuring their reach the highest academic achievement level possible, preferably obtaining the General Educational Development (GED) Diploma, and

Supply chain Essay Example | Topics and Well Written Essays - 1500 words

Supply chain - Essay Example As one of the global leaders in automobile manufacturing, Tata Motors has been active in exporting both private passenger cars and commercial vehicles such as buses, coaches, trucks, and vans throughout Argentina, Europe, Thailand, Russia, South Africa, South America, South Asia, South Korea, and the United Kingdom (Tata Motors, 2014a, 2014b). Likewise, it is also surpising to know that Tata Motors is also manufacturing vehicles for military purposes (Tata Motors, 2014c). Today, the leading competitors of Tata Motors include the following automobile brands: (1) Ashok Leyland; (2) Chevrolet; (3) Honda; (4) Hyundai; and (5) Maruti Suzuki among others. As one of its business strategy, Tata Motors was able to successfully establish several assembly plants in six (6) different geographical areas throughout India (i.e. Dharward, Jamshedpur, Lucknow, Pantnagar, Pune, and Sanand) (Tata Motors, 2014d). Across the world, Tata Motors operate and maintains several assembly plants in Argentina, Thailand, South Africa, South Korea, and the United Kingdom (Tata Motors, 2014a). (See Appendix I – Tata Motors’ Assembly Plants in India on page 12; Appendix II – Global Locations of Tata International on page 13) As a strategic alliance, joint venture is all about allowing two (2) different companies to share profits, business losses and liabilities, and management control (ABA Publishing, 2010, p. 1). In the process of entering into joint venture agreement, a manufacturing firm can easily expand the size of its global network (Carnovale and Yeniyurt, 2013; Idris and Tey, 2011), increase its sales and profit (Idris and Tey, 2011), and further improve the quality of its existing products and services through technology sharing (Idris and Tey, 2011; Nam, For instance, back in 1954, Tata Motors purposely entered a joint venture agreement with Daimler-Benz in Germany so as to penetrate the markets of commercial vehicles (The Conomic Times,

Comparing Types Of Visitor Attractions

Comparing Types Of Visitor Attractions Millions of guest visit tourist attraction each year. The majorities of them enjoy the experience and tell their friends about the attraction. The extent of attraction development is increasing throughout the world. The nature and type of attraction now available may be a large theme park, with several white- knuckle thrill rides, a historic property, a museum, a heritage center, a cave system, a zoo, a brewery or distillery, a cathedral, or even a nuclear power station. Tourist attractions are an essential ingredient for successful tourism, destination development. Attractions are designed to attract; they are prime motivators for visiting a destination or resort (Clare Gunn, 1972). Attractions are clearly at the forefront of tourism, both culturally and economically. Unfortunately, a succinct, rigorous definition relevant to all visitor attractions does not exist. Attractions can, however, be identified and categorized by applying the following criteria. A visitor attraction is a feature in an area that is a place, venue, or focus of activity and does the following: Sets out to attract visitors (day visitors from resident and tourist population) and is managed accordingly. Provides a fun and pleasurable experience and an enjoyable way for customers to spend their leisure time. Desislava Savkova Petrova- Visitor Attraction Management TAL014- 2 Is developed to realize this potential Is managed as an attraction providing satisfaction to its customers. Provide an appropriate level of facilities and services to meet and cater to the demands, needs, and interest of its visitors. Today we have many of escaping, but tourist attraction still growing in number and admissions are increasing. The reasons are not mystical. In fact, the fundamental reason remains the same enjoyment. Increasingly, enjoyment is now qualified by other deeper sociological and psychological motivations such as enhancing life and experiencing things first-hand. Todays attraction markets are more sophisticated in their tastes than the predecessors. The new generation of hands-on museums and exploration centers involve the customer in complex experience that is both enjoyable and interpretive. Attractions, now more than ever, have to animate, or bring to life, their message, be it fun or educational, be it heritage or thrill-creating. Although the nature of all attractions is similar, their particular individual quality is different. Each offers a unique experience to its customers. The operation and management of attractions do, however, share a number of similarities and common features. Each attraction has to operate effectively and efficiently and achieve a high degree of visitor satisfaction within the resources available to it. Comparing and contrast two different distinct types of visitor attraction- The word castle may be seen on English maps against all manner of different sites and buildings, some fortified, some purely residential, from long abandoned prehistoric camps to pseudo- Gothic shams. A castle was a private fortress, of king or noble, and was a product of the feudal system. The castle, then, is the fortified residence of a lord and a manifestation of feudal society and more especially feudal lordship. Leeds Castle is perhaps the loveliest, most romantic castle in England. This fairy- tail structure is situated on two islands in the middle of the River Len near Maidstone, Kent , not far from London. The history of Leeds Castle England can be traced to the 9th century, when a Saxon lord built a manor on the one of the islands on the River Len. The most famous resident in the history of Leeds Castle was King Henry VIII, who made further additions to the Desislava Savkova Petrova- Visitor Attraction Management TAL014- 2 structure, converting it from a fortress to a royal palace for his first wife, Catherine of Aragon. Leeds Castle England has been open to the public since 1976 and is maintained by the Leeds Castle Foundation. A Leeds Castle tour includes visits to the old keep, the Gloriette, named after Eleanor of Castle. Dog lovers will enjoy the unique dog collar museum, also part of the Leeds Castle Tour. Outside, the Leeds Castle tour features the Culpepper Gardens, a classic English country garden; several aviaries of native and exotic birds, including a duckery with rare black swans; woodland gardens; a grotto; and a yew-tree maze. The extensive parkland surrounding the castle was landscaped in the early 18th century. Many of the trees that were planted then still remain. The park is split by streams and lakes that are home to over 30 species of waterfowl. The Duckery provides habitat for ducks, geese, and swans. There is a lovely woodland garden, at its best in spring when daffodils, narcissi, and anemones are in bloom, and an English Cottage Garden. Leeds Castle is also home to the Nation al Collection of Bergamot. In the gardens is an aviary housing rare and endangered bird species from across the globe. More exotic still is the yew Maze, planted and trimmed to resemble a topiary castle. Within the Maze is a secret underground grotto. There is even a 9-hole public golf course. Leeds Castle provides a venue for many country events in Kent. The castle can be booked for conferences, weddings, and other private gatherings. Heligan is a modern miracle. Until the First World War, the estate gardens at Heligan were one of the glories of Cornwall. But they were left to sleep for many years. The Lost Gardens of Heligan, Cornwall were created mainly in the 19th century, of were one of the finest gardens in England of their period, with 57 acres of planted gardens, around 100 acres of ornamental woodlands, and 300 acres of rides. Scattered throughout were follies and temples. Henry Hawkins, Tremayne and John Claude Tremayne in turn created and planted the gardens and ornamental woodlands with walks and rides. They were noted botanists and horticulturist and by the 1900 had a amassed a wonderful collection of trees and shrubs from all over the globe, many of which can be seen today. It was the centre of the community with 20 house staff and up to 22 garden staff, with the local economy dependent on the estate for their income and Desislava Savkova Petrova- Visitor Attraction Management TAL014- 2 parishes assisted by the Tremaynes benevolence. Created as a horticultural playground for experimenting with the new passion for subtropical plants that swept the country one hundred and fifty years ago, this twenty two acre steep-sided valley garden is home to some of the lushest vegetation in the country. The Pleasure grounds- The pleasure grounds house rare and exotic shrubs, collected by plant hunters, from all over the world in the 19th century. There are lots of parts to the Northern Summerhouse with its sea views, the Italian Garden, the Fern Ravine, the Wishing Well, one of the finest beehole walls in the country and the Crystal grotto whose interior was lit by candles for romantic summer evenings. Recently opened in 1997 is the walled sundial garden. And there is the cast herbaceous border described as the finest in England in Victoria times. The Vegetable, flower and fruit gardens- In previous centuries the Productive Gardens were called upon to supply the Big House with all of its day-to-day requirements of fruits, vegetables, herbs, ornamental plants and cut flowers. Four walled gardens complete with glasshouses, frames and pits, produced the flowers, fruit and vegetables for the Big House. The melon garden even gas a manure heated pineapple pit, the glasshouses produce citrus fruit, grapes and peaches. Here is also a wonderful collection of working buildings, a potting shed, a fruit store, tool sheds and a dark store. The Jungle- the Big House looks down the valley which eventually winds its way to the fishing village of Mevagissy. The jungle was created to house a collection of sub tropical plants. The Lost Valley- The latest in the string of restorations. The area has a history of charcoal burning and Georgian rides, with a water meadow and restored lakes. It was opened to visitors in 1998 to visit this native Cornish woodland- a circular walk of an extra mile now incorporates the Medieval Sunken Lane and additional sections of the original Georgian Ride. The lakes and ponds are home to several species of fish and skimming the surface of the water, magnificent dragonflies and damselflies hunt their prey on the wing. For all those with a spirit of adventure this is a unique opportunity to roam through a wild and beautiful landscape. Desislava Savkova Petrova- Visitor Attraction Management TAL014- 2 Since it opened, visitors have flocked to Heligan. By 1998 it became the most visited private garden in Britain with over 200, 000 visitors. It also won the Country Life Garden of the Year award 1995. Compare: The Leeds Castle and The Lost Gardens are opened for the public. They both have gardens. In the Leeds Castle there is a lovely woodland garden, at its best in spring when daffodils, narcissi, and anemones are in bloom, and an English Cottage Garden. In the gardens is an aviary housing rare and endangered bird species from across the globe. The Lost Gardens of Heligan, Cornwall are created in 19th century, of were one of the finest gardens in England of their period. There are few different kind of gardens- The Northern Gardens, The Vegetable, flowers and fruit gardens, The Jungle. In the both places there are located lakes. Leeds Castle has to be one of the most beautifully situated medieval castles in England, projecting into its natural lake. In the Leeds Castle, the park is split by stream and lakes that are home to over 30 species of waterfowl. In the Lost Gardens of Heligan, there is a place called The Last Valley. With its history of charcoal burning and Georgian rides , its water meadows and restored lakes and ponds. The Leeds Castle and The Lost Gardens of Heligan are open every day of the year. This two visitor attractions have their own web-sites where you can find out what information you need. Contrast: The first visitor attraction is a castle and the second is a garden. This makes them different from each other. Leeds Castle provides a venue for many country events in Kent. The castle can be booked for conferences, banquets, weddings, and other private gatherings. Leeds Castle is not just a museum but also a place where people meet and special events bring the grounds to life. On the first Saturday of every month, the castle hosts Kentish Evenings, featuring a cocktail reception, a private Leeds Castle tour, and five- course meal. In June and July, Leeds Castle hosts large open- air concerts, featuring music and performances. The Lost Gardens of Heligan doesnt offer Desislava Savkova Petrova- Visitor Attraction Management TAL014- 2 such an option, people just go for a day- trip. But in the web-site they offer a hotel, where you can stay when visiting Cornwall. Attraction is a good word; it releases managers and visitors from the limitations of the more popular but restrictive titles such as parks and resorts. It is also important to consider some of the less obvious reasons that people visit attractions, because these play an important part in the way customers are treated and how managers understand customer aspirations, their disappointments, and complaints. Customer perceptions can vary widely from the image that is promoted. In the days before television, video, cable, or satellite communications and with little other mass entertainment for the growing populations of the main industrial countries, these fun attractions soon developed strong market interest. People worked longer hours in more difficult circumstances. Wars were never far away, together with considerable repression of either ethnic, religious, or cultural groups. People needed some magic in their lives to escape the rather difficult realities of everyday life. Today we have many ways of escaping, but tourist attractions still growing in number and admissions are increasing. In reasons are not mystical. In fact, the fundamental reason remains the same- enjoyment.

A Method To Memory :: essays research papers

A Method to Memory The other night I was sitting at home in my room watching the Rockets game, and my phone begins to ring. I answer "Hello", and I hear this frantic voice that I recognize as my friend Mandy's. Mandy is a nervous wreck, she has a big bio-chem test in the morning and can't seem to remember a thing. I ask her what kind of information she has, and she tells me she has notes and her book. Now being the nice guy I am, and having just completed learning about memory in my Intro to Psych class, I turned off the T.V. and told her I'd help her learn to memorize things. The first thing I told her about was a method called rehearsal. I explained that rehearsal involved repeating the information time after time to keep it from fading from her short term memory, or STM. She was a bit confused so I simplified it for her. I reminded her of the other night when she was looking for the number to Pizza Hut in the phone book, and when she found it she started repeating over and over until she got to the phone and could dial it. She was astounded that she was doing this all along and didn't even know it. I then explained another short term memory method known as chunking. She cringed and thought I was talking about the keg party the other night, but I explained that chunking involves taking a large number or word and breaking it down into smaller pieces that could be remembered easier. I also told her that she could chunk together the first letters of a phrase to make it more accessible to her memory retrieval system. I gave her the example of the New York Stock Exchange, or N.Y.S.E. That helped her a lot, but she was concerned whether or not she would remember it all for the final, so I told her the more rehearsing she did, the deeper she would commit the information to memory.

Art assignment Essay

1. List and describe three of the technological breakthroughs or discoveries that changed art during the Modern Era, 1800-1945. Indicate specific ways in which these changed the form and/or content, themes, purposes/functions of art, and the lives of artists. Photography Light bulbs Use of metal in construction There have been many inventions since the 19th century that has been incorporated in the artistic realm. Photography has created a new genre of art available to people. This invention allows people to see an image as it was meant to be which may have been something that could only be seen in the moment, like a fox and kits playing in the forest. Lights have affected almost every part of the average person’s everyday life and similarly, lighting has made artwork change and created new options of expression. In ways of architecture, lives and structure have been improved by the production and use of metals in structure and the evolution of architecture that was started in the Crystal Palace. The first true photograph was captured in 1826 with a camera and plate exposed to the sun for eight hours. The creation from this highly impractical form of photography was called a Heliograph. Joseph Nicephore Niepce’s correspondent was able to create a more reasonable medium for the film upon Neipce’s death. The silver iodine coated copper plate, named a daguerreotype after the inventor, gave hope for the creation of photography by allowing a picture to be captured in 10-20 minutes. Before this time only the rich could afford to have portraits done and could only be done by paint (Getlein 197-98). Camera and film was created in more of a form known to us in the middle 1880’s. Film was an important creation, as it allowed an image to be replicated, unlike the daguerreotypes, which were positives and allowed no way of copying. Photography was able to become a hobby and to advance after the creation of the Kodak Camera in 1888 (198-99). Because of this creation the artistic world changed to be able to include photojournalism, movies and artistic photography. Film and cameras have completely changed the way images are captured and who can afford it. During modern times, we can now afford to take pictures of whatever we would like so the content for photographs is now only limited to our own morals and what is available on the physical  plane. This invention allowed many people to share images of the world that many people would not be able to see otherwise and enabled any person who is willing to try, a chance to become an artist. The availability of electricity and the invention of the first functioning light bulb in 1820 by Warren De La Rue (The History of the Light Bulb 1) changed the way art is seen and creates. Light can be the focus of the artwork or change the way the art is seen. The best example of light in artwork is photography. The addition of a light bulb to create a flash while taking pictures has allowed different environments for photography by allowing pictures to have a good light source in the front to counteract any negative lighting, like from the back or too little lighting to allow the film to develop properly. This allowed artists more freedom to take picture wherever they are inspired and in normally inadequate lighting. This also prevented the light from behind the subject from being too strong to create the subject as a shadow, thus allowing breathtaking photographs that would have not been able to be captured otherwise. In other ways, lights have been the focal point of art in modern The first example of metal being used as a construction material for true structures was in England around 1851. Joseph Paxton used his plans for greenhouses and magnified them into a building that spanned over 13 acres, showing the world the first glimpse of modern architecture. Because of the use of pre fabrication, also a new concept, this building was able to be constructed in 16 weeks. (Getlein 295) The uses of metal in construction also lead to a new concept design for buildings: skeleton and skin. Skeleton and skin constructed involved a frame with covering over it. In the Crystal Palace, the skin was glass and in modern housing you have drywall, wood, and metal or plastic siding. The idea for modern buildings is just about the same, using metal as the sturdy skeleton with glass as the main covering but using the more modern element of concrete as a secondary structural base and covering. Through the creation of the Crystal palace, the ideas of architecture were changed forever. The metal structure allowed architects in modern times to create towering skyscrapers that would not have been possible using previous materials and allowed the shape of buildings to change as metal is more flexible has a strong tensile strength (Piggott 78). This allowed the creation of amazing bridges that are supported minimally by vertical bases and buildings that can take almost any shape. The Sydney  Opera house is an amazing structure that is meant to resemble sails, and is constructed of metal rods, to support the specialized concrete called ferroconcrete (Getlein 300). This multipurpose building would have never been thought of as a possibility without the use of a metal skeleton and continues to allow architects more creativity to build structures with intricacy and still have the structural security needed. Works Cited Getlein, Mark. Living With Art 9th Edition. McGraw-Hill, 2010: 197-99, 300. Print Piggott, Jan. Palace of the People: The Crystal Palace at Sydenham, 1854-1936. K. Hurst &Co. 78-79. Print Unknown. The History of the Light Bulb. Arizona State University. http://invsee.asu.edu/modules/lightbulb/meathist.htm. Website

Consumer Trust

Project report on: Consumer Trust – Flipkart Subject: Consumer Behaviour Submitted to: Prof. Neha Gupta Submitted by: Ami Vora Roll No: 58 Class: PGDM – Communications FLIPKART  is an Indian  e-commerce  company founded by Sachin Bansal and Binny Bansal in 2007, both alumni of the Indian Institute of Technology Delhi. Initially funded by the Bansals themselves with  Rs. 400,000, Flipkart has since then raised funding from venture capital funds  Accel India  in 2009  and Tiger Global (US$10 million in 2010 and  US$20 million in June 2011).Today, as per Alexa traffic rankings, Flipkart is among the top 20 Indian Web sites and has been credited with being India's largest online bookseller  with over 11 million titles on offer. The cash-on-delivery model adopted by Flipkart has proven to be of great significance since the credit card and net banking penetration is very low in India. Even its 30 days replacement offer is something which acts as its USP. FAC TORS THAT LEAD TO THE SUCCESS OF FLIPKART * Customer Service: Provide good customer support with quick turn around time for client queries.Provide replacement of product in case a customer receives a defective product. * User Interface: Easy to use, easy to browse through the products, add products to wishlist or to a cart, get product reviews and opinions, pre-order products, make payments using different methods. * Cash/Card On Delivery: Demonstrated more confidence in buying products. Flipkart sells 20 products/min and have with more than 60% of the Flipkart's customers use Cash on Delivery and card on delivery methods. This is because of two reasons, one is many people do not know how to make payments online.And secondly people do not have immense trust in e-commerce in India. * Customer Retention: Has around 15 lakh individual customers and more than 70% customers are repeat customers i. e. they shop various times each year. The company targets to have a customer base of 1 cror e by 2015. * Local Presence: Tie ups with local vendors and courier firms (thereby reducing transportation and storage costs. Owns warehouse in major cities. CONSUMER TRUST For ensuring success, securing trust in your company is essential. Trust is as important to a potential customer’s purchasing decision as the products you offer him.And an essential element of building that trust, with both customers and partners, is the assurance that your e-commerce operation meets the demanding security standards required of organizations handling sensitive financial information. Building a consumer Trust for Flipkart can take place in the following facets: * Setting up a Storefront which generates a sense of dependency among the consumer * Build a commerce friendly Web Host * Securing Information Using SSL * Processing Transactions * On time Delivery * Quality of the products * Efficient staff * Return PolicyFollowing are the various measures taken my Flipkart to build and ensure consu mer trust. 1. Merchandise site safety and security A safe and secure Web site is the most crucial element to building online trust. Flipkart convey that customers can trust them with their personal information and their purchases. Promote the basic security of your site and reinforce that message with a buying process that emphasizes safety and ease. Flipkart has a â€Å"Worry Free Shopping† environment. It clearly states shipping, return and privacy policies as well as security and product guarantees.Customers are most sensitive to trust and security issues as they move down the path to purchase. 2. A professional site speaks volumes’ Flipkart has invested wisely in professionalism of their site. This includes : user-friendly design and content updates that are accurate and regular, paying attention to load time, avoiding site down time at all costs, updating content often, avoiding typos and broken links. 3. Showcase the Trustworthiness of Your Brand The trustworthin ess is also defined by highlighting its distinctive qualities and physical presence.They do this by expliciting brand-value statement, reinforce that brand-value statement by creating a tag line that customers, over time, will easily associate, and provide easily accessible customer service phone numbers. 4. Outside Voices Boost Credibility There is often no better way to build trust in your brand than to allow others to endorse it. Flipkart has a section for reviews for the product and services from trusted sources which act invaluable. 5. Comprehensive Product Content Enhances Trust You will find comprehensive product content and details of a particular product once u chose any item.This gives an insight of the minute, technical, and other details of the product before purchase. 6. What You See Is What You Get Flipkart provides image zoom functionality; provide thumbnail images to the shopping cart, etc. to ensure that What You See Is What You Get. 7. Building Quality Service One of the most important aspect is also to create trust among the consumers about the quality of the product. Flipkart provides information such as sizes, product availability (in stock), e-mail confirmation, post purchase services, customer service, etc. . Secure Payment options Flipkart promptly provides various options for the payment of the desired products. This is done by Cash on delivery, Credit card and debit card purchase, Net banking, etc. One striking features is also their EMI option with a very minimal amount of overhead. This attracts the consumers and develops a string sense of trust among the consumers as payment is the most sensitive part of the entire consumer buying process. 9. Returns and Guarantee Flipkart’s USP is the 30 day returns guarantee process.Though conditions apply to these, but to almost all the products they refund the entire amount of the money paid if the consumer returns the purchased product due to any reason. Below is a graph denoting monthl y traffic to Flipkart and it shows an increasing trend for most of the years. Customer trust in a company can play a significant role in determining the customer’s actions regarding that company. Customer trust (a belief) influences customer intentions. Empirical Research has shown that trust increases customer intention to purchase a product from a company as well as customer intention to return to a company.The following image shows the flow on process for Flipkart online shopping. RESULTS OF BUILDING CONSUMER TRUST The most important parameter for measuring the results of the efforts for creating consumer trust is the revenue generated. In about 7 years, Flipkart generated 12  billion (US$220  million) (FY  2011–12). Flipkart even has a market share of 20-25% in the Indian online market. Last year, it even acquired Let’s Buy and thus increased their market share. The graph shown above also speaks for itself that the number of visitors have been increasi ng day by day thus ensuring better sales and profitability.ROLE OF ADVERTISING IN BUILDING CONSUMER TRUST Flipkart. com  is one such online portal that is synonymous with trust worthy online shopping. Flipkart used various innovative ads where they show kids playing the roles of an adult (with real adult dubbed voices) in a day to day situation to reach their audiences. This creates a sense of trust among the consumers as kids convey truthfulness. This particular advertisement where three generations are portrayed to present the customers’ skepticism in online shopping hits just the right chords to market  Flipkart. com  and assure customers of its excellent services.This advertisement focuses on the major concern of the customers i. e. guarantee and how can one make an assessment from an online image. With the witty use of our old custom of arranged marriages where brides got betrothed by simply looking at the photographs of their husbands, this advertisement mixes a p erfect marketing solution, wrapped up in good humour. By presenting three generations together in an ad,  Flipkart. com  once again makes it clear that online shopping is devoid of age barriers and  Flipkart. com  is targeted to everyone irrespective of age or gender. CONCLUSIONFlipkart is one of the leading players in the online shopping sector in India. It targets all the older generation’s trust towards  Flipkart. com  by making the high-tech younger generation doubtful, and boosting the older generation’s ego by making them make an online purchase in the tech-savvy world. The tag line â€Å"shopping ka naya address†, â€Å"the new address for shopping†, does open doors or rather browsers to online shopping. By various and continuous efforts Flipkart has, no doubt, succeeded at a great level to create consumer trust and its impact is visible and measurable through the results. THANK YOU !!